Pure Gym has become the first budget gym chain to equip every site in its portfolio with multiple Power Plate® machines.

The company is installing three Power Plate pro5™ models in each of its sites, totaling 60 machines across all its properties.

Members can use the machine free of charge, as part of their membership package. There will be exercise posters near each machine to facilitate self-guided use and they will also offer small group exercise classes on the machines.

“We strive to offer our members the very best equipment, while still keeping membership costs low. Introducing Power Plate machines, a product often thought of as a ‘luxury’, was the next logical step in maintaining this ethos,” says Brian Scurrah, Development Director at Pure Gym.

“To become leaders in our sector, we need to invest in the best possible equipment, which is why we chose Power Plate. It has a proven track record in the commercial market and we are delighted our clients can now enjoy all the benefits these machines can offer.”

“We are delighted that Pure Gym has added Power Plate to their offering; demonstrating their commitment to providing great equipment at great value to their customers” adds Jeff Davis; Senior Vice President of Power plate International.

The Power Plate machine works by transferring vibrations throughout the body. As users hold a pose or perform an exercise on its vibrating platform, this causes the muscles to respond multiple times per second, meaning shorter sessions which can yield faster results.

Pure Gym clubs are open for 24 hours a day, 365 days a year, so clients can use the facilities at a time convenient to them. There are no contracts and monthly fee’s start from £17.99 per month; members have access to all classes. There is also the option to pay for day passes for the occasional user.

Put a new spin on your fitness routine for 2012 with Power Hit. This exciting new workout concept is the ultimate quick fix that can help to burn fat, increase strength and improve stamina, all in just 25 minutes.

Read more…

As winter fast approaches and those warm summer days become a distant memory, shaping up for the festive season no longer means returning to your mundane fitness routine.

Get your body “little black dress ready” in double-quick time with Power Plate Combination, the innovative new class concept from Power Plate, the leaders in Acceleration Training™ exercise.

Power Plate Combination draws inspiration from different types of training, including Pilates, cardiovascular, strength, endurance, and yoga. In just 25 minutes, you’ll complete a warm up, improve stability and balance with Pilates-style poses then move into a cardio phase of the program to increase your heart rate. The class also builds strength and endurance, and includes yogic moves to help improve flexibility, before you can relax with a well deserved massage.

Power Plate machines work by transferring vibrations throughout the body, which cause the muscles to respond multiple times per second. This intensifies the results of holding a pose or performing a dynamic exercise, making it the ideal tool to help you shape up fast, saving you time.

For added impact, this class concept uses the newest pro6™ model to deliver an even more challenging workout. Thanks to the machine’s integrated proMOTION™ Dynamic Vibration Technology, which features a fully-loaded cable resistance system, you can burn additional calories, improve your stamina and build definition in your front and lateral abdominals.

Available at the Power Plate Studios in Harrods and Selfridges and selected Power Plate® Authorised Centres around the United Kingdom from November 2011, this high intensity, time-efficient workout is sure to excite your exercise regime and leave you body beautiful in time for New Year and beyond.

Expert fitness guidance at home is no longer a luxury reserved solely for the rich and the famous, thanks to the new Power Plate® my7™ model.

For the first time ever the Power Plate machine features an interactive, touch-screen video interface with access to more than 250 progressive full body workouts, drawn from a library of more than 1,000 individual exercise videos.

Whether you want to Look Better, Feel Better or Play Better, from Abs to Upper Body Endurance, there is a workout to suit your goals and ability. Each program has been designed to offer progression, so you stay motivated and realise your potential.

Even the busiest people no longer have an excuse, as the my7 offers programs as short as 10 minutes, making it far easier to squeeze a workout into a demanding day.

In addition, the my7 is the first home Power Plate machine to feature proMOTION™ technology, an embedded cable resistance system adding another dimension to your workout. These cables transfer vibrations more effectively, so you can perform a far wider range of dynamic exercises both on and off the platform.

With the ability to create individual user profiles, which record your workout progression and favourite exercises, the whole family can use the my7 machine to achieve their personal fitness goals.

As with all Power Plate machines, the my7 works by transferring vibrations throughout the body, which cause the muscles to respond multiple times per second. This intensifies the results of holding a pose or performing a dynamic exercise, which is why it is called Acceleration Training™.

Taking up about as much space as an armchair, the my7 model will fit easily into your home and your lifestyle. With the integration of proMOTION technology, it also eliminates the need for additional resistance training equipment, making this quite possibly the only piece of home fitness equipment you will ever need to own.

Exercising at home has never offered so many possibilities from just one machine, quite literally at your fingertips.

The Inclusive Fitness Initiative (IFI) has granted Power Plate International’s newest professional model, the pro6i™ with proMOTION™ Stage 2 accreditation.

Power Plate International is the only vibration training manufacturer to have its entire professional range IFI Stage 2 accredited. The certification of its newest professional model expands the options available to fitness operators seeking accessible vibration training equipment.

“We are delighted that a third Power Plate machine has achieved IFI accreditation. As well as offering one of the most accessible and integrated consoles in the fitness market, the pro6i machine provides even more options for users of every level of physical ability, thanks to its unique integrated cable resistance system,” says Chris Ratcliffe, Director of Development for the English Federation of Disability Sport, which manages the IFI.

This cable system allows users to perform a far wider range of dynamic exercises, both on the platform or on the floor, while still benefiting from the vibrations. A choice of two resistance settings allows the user to progress their workout.

“The cable resistance system is a really exciting addition, for people of all physical abilities, because it dramatically increases the range of dynamic training options. Now users can do upper body exercises that combine the benefits of resistance and vibration, or add load while performing lower body exercises. The opportunities are truly endless,” says Jeff Davis, Power Plate International’s Director of Sales for EMEA.

The pro6I also offers all the functionality of the pro5 AIRdaptive™ model, which is also IFI accredited. It has adjustable air settings for optimum vibration performance, whatever the user’s weight, and the widest range of frequency and amplitude settings, to adapt to the needs of more users.

The pro6i model has coloured tactile icons on the operating panel, colour contrast on the straps and adjustment lever, and tactile icons for the resistance settings, to aid ease of use for users with visual impairments.

It is also supplied with a step to assist user access and offer more exercise variety and has simplified secondary controls and a timer at the column base, for easy access.

While IFI accredited equipment is designed for all users to benefit from, the certification signifies that many disabled people can use the equipment independently.

Gemma Arterton Fits Fitness Into Her Busy Schedule With Power Plate Machines

Irvine, Calif. (April 2, 2010) – From playing a legendary Bond Girl to a 3D mythological Greek goddess to a Persian princess, actress Gemma Arterton shines on the big screen.  With multiple movies roles and a packed schedule, she relies on time-efficient workouts on Power Plate machines to stay in shape and look and feel great.

“For me, staying in shape is about feeling healthy and looking toned, so the Power Plate machine has been a revelation.  It is a workout method that fits in with my schedule and helps me achieve my fitness goals, even when time is limited,” says Arterton.  “I have already noticed the results and I just love the buzz I get after a workout.  I also feel stronger and more energized.”

Read more…

Get your body “bikini-ready” this summer in double-quick time with a new, innovative approach to banishing cellulite, using the celebrity-favourite Power Plate® machine and top spa brand Thalgo’s Slim & Sculpt Expert range.

Both these methods are already acknowledged weapons in the fight against cellulite, and work on the same “zone by zone” principle; using massage on pre-tensed muscles to improve circulation, aid the removal of toxins and shift stubborn fat deposits, for a smoother, sleeker silhouette.

Now, Power Plate® and Thalgo have joined forces in the battle against cellulite, to create a new bespoke double-action training programme, combining a Power Plate® class with Thalgo Slim & Sculpt Expert homecare products or salon treatments, which will be run initially in their flagship studio at Harrods as of May 2010.

Read more…