Pure Gym has become the first budget gym chain to equip every site in its portfolio with multiple Power Plate® machines.

The company is installing three Power Plate pro5™ models in each of its sites, totaling 60 machines across all its properties.

Members can use the machine free of charge, as part of their membership package. There will be exercise posters near each machine to facilitate self-guided use and they will also offer small group exercise classes on the machines.

“We strive to offer our members the very best equipment, while still keeping membership costs low. Introducing Power Plate machines, a product often thought of as a ‘luxury’, was the next logical step in maintaining this ethos,” says Brian Scurrah, Development Director at Pure Gym.

“To become leaders in our sector, we need to invest in the best possible equipment, which is why we chose Power Plate. It has a proven track record in the commercial market and we are delighted our clients can now enjoy all the benefits these machines can offer.”

“We are delighted that Pure Gym has added Power Plate to their offering; demonstrating their commitment to providing great equipment at great value to their customers” adds Jeff Davis; Senior Vice President of Power plate International.

The Power Plate machine works by transferring vibrations throughout the body. As users hold a pose or perform an exercise on its vibrating platform, this causes the muscles to respond multiple times per second, meaning shorter sessions which can yield faster results.

Pure Gym clubs are open for 24 hours a day, 365 days a year, so clients can use the facilities at a time convenient to them. There are no contracts and monthly fee’s start from £17.99 per month; members have access to all classes. There is also the option to pay for day passes for the occasional user.

Gemma Arterton Fits Fitness Into Her Busy Schedule With Power Plate Machines

Irvine, Calif. (April 2, 2010) – From playing a legendary Bond Girl to a 3D mythological Greek goddess to a Persian princess, actress Gemma Arterton shines on the big screen.  With multiple movies roles and a packed schedule, she relies on time-efficient workouts on Power Plate machines to stay in shape and look and feel great.

“For me, staying in shape is about feeling healthy and looking toned, so the Power Plate machine has been a revelation.  It is a workout method that fits in with my schedule and helps me achieve my fitness goals, even when time is limited,” says Arterton.  “I have already noticed the results and I just love the buzz I get after a workout.  I also feel stronger and more energized.”

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